Why Healthcare Needs A Media Infrastructure Layer

Healthcare does not need more content. It is drowning in content. What it lacks is infrastructure — the boring, structural layer underneath the content that decides what gets made, who gets to speak, and what becomes canonical. This is what PANELS is building. Not a podcast. A media infrastructure layer for ophthalmology, where the canon is shaped by clinicians, not by platforms. The distinction matters because content is downstream of infrastructure. Get the infrastructure right and the content fixes itself. Get it wrong and you spend a decade producing things nobody trusts.