— Essays
Notes &
Writings.
Slow notes on philosophy, branding, business, and economics. Written down so the ideas cannot be summarised away.
— philosophy5 Mins
Everything Boils Down To Philosophy
Philosophy isn't a subject sitting off to the side, waiting for me to have free time for it later. It's already running underneath everything I do, right now, whether I examine it or not.
Read the essay— branding5 Mins
The Missing Layer: Why Most Ophthalmologists Are Building Their Brand Backwards
The clinicians who define a specialty for the next decade won't be the ones with the most patient followers. They'll be the ones who never stopped showing up in all three rooms.
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